are you ready to

Have a photography business that supports the life you want?

have a photography business that supports the life you want?

Learn how to create a money making revenue stream for your photo business that will give you stability, freedom and consistent income all year long without being overwhelmed.


how mastering a one light setup can transform your business.

The 50K Blueprint

You're ready to start making more money consistently.

You have already done the hard work by becoming a photographer and starting your own business. Now let’s take this idea and put it to work for you.

Hi, we're Melissa and Keith. We have had a successful photography business for over 25 years. During that time, we have worked with countless photographers, helping establish their businesses, consult on pricing, create strong marketing strategies and add extremely profitable revenue streams to their bottom line.

 You don't have to do it alone.
We’re here to help.


The 50K Blueprint is a 4 week, video based training program that teaches photographers how to implement a guaranteed money maker in their business. You will learn how mastering a one light set up can add more sales and loads of raving life long clients, with a step by step proven blueprint

Whether you are just starting out or have been in business for years but to want to grow, The 50K Blueprint will provide you with the training you need to add a lucrative new revenue stream, a thoughtful approach to your business, increased knowledge and fresh marketing strategies

The 50K Blueprint will release a training module each Tuesday over 4 weeks. Each weekly module includes instructional videos, resources, tutorials, checklists, cheat sheets and action items to help you implement everything you need to be successful. 

The easy step by step system is designed to get you from A to Z. The modules are designed to help you save time and get wins quickly!

through years of experience we've learned what works and what doesn't. 

We know exactly what it's like to struggle building a photography business.

We truly understand the trial and error that comes with creating + sustaining a business like this. 

It can be challenging to establish yourself in an over-saturated market. How do you stand out and how do you remain relevant season after season?

we made the mistakes so you don't have to!

We get asked all the time - how have you been doing this successfully for 25+ years?

the secret is showing up with integrity in every aspect of your business.

Sounds oversimplified we know. But if integrity touches every part of your business you will quickly rise above every other photography competitor you have and be flooded with raving fans and long term clients.  Our business is living proof of this.

We have created The 50K Blueprint to share this with you.  Defining your style, your pricing, branding and marketing - but doing it all within the parameters of integrity is the recipe for success.  We have packaged all of this into our course -  giving you the steps you need to add 5 figures to your business. 

by now I'm sure you're wondering how showing up with integrity can create $50,000 for your business

If you are willing to show up, do the hard work and do what you say you are going to do, trust me the dollars will start rolling in.

But the beauty of The 50K Blueprint is that we walk you through the 4 Modules that cover it all.

1. The Money Making One Light Technique. Being able to take gorgeous well lit photos [anywhere] will add the missing ingredient to your business. When clients are 'wowed', they become a never ending referral source. 

2. The Process. Let go of the hustle that's holding you back and say good bye to everything that is not working for you. In this powerful module we will cover important topics and intentionally create a business that aligns with your values and supports the life you want.

3. The Plan. The A to Z for your business. We will create a step by step strategy for your business. This tested process will demonstrate how to implement the One Light Set up alongside your existing business and create an additional profitable revenue stream. 

4. The 'Cocktail Party Effect Marketing Strategy'    will give you the toolkit for identifying your ideal clients, crafting your message, help you get in front of the right people that need what you offer and create a WOW experience. A client who is 'wowed' = social proof. More money, more clients, it all starts snow balling from here. 

By the end of The 50K Blueprint - you will have everything you need to have a successful photography business.  

“I start every year thinking ‘this is going to be the year that everything gets easier - booking clients, marketing and making more money, but the results are more of the same.’ 

It does to us. We know first hand how it feels to hustle and feel like you aren't making the money you should be.

we built this from our own experience

Is The 50K Blueprint right for you?

If you want to learn how one light can become a money maker for you and launch a new product with an easy, streamlined process to add lifelong clients - then T50KB is right for you. 

Our ideal students fall into the following categories: absolute beginners that need a business / marketing plan to create immediate revenue, established businesses that want to grow, already successful photographers that may want to diversify their revenue stream. 

Course breakdown:

Module One

The Money Making One Light Technique.
The Set up, Step by Step. 
The Gear. 
The Recipe: Great Lighting + Social Proof

Teach Me Plz

Module Two

The Process. 
Let go of the Hustle. 
Say goodbye to Doubt + Imposter Syndrome. 
Money Mindset + Limiting Beliefs. 
Learn to Attract Money. 

Teach Me Plz

Module Three

The a to z Business. 
The nuts and bolts. The Plan.
Setting Revenue Goals.
Create the Business Model.
Making it Profitable. 

Teach Me Plz

Module Four

'The Cocktail Party Effect' Marketing Strategy
Crafting your Offer
Attracting your ideal client.
Standing out in a saturated market. 
Get it all right when launching this product.

Teach Me Plz

are you ready to work smarter, not harder?



Explode your revenue by adding this money making one light set up to your photography business.


Create an asset once that you will use over and over again creating consistent, easy income. 


Know exactly what to say and write in order to book clients and maintain them for the long term.


Marketing with our proven ‘Cocktail Party Effect’ Method to flood you with raving fans and forever clients. 


Stand out from the crowd with the right clients who need your gorgeous work.

Join the Waitlist →

succes stories

“Education on studio work and lighting has been a huge value to my work.”

With just a couple extra tools I can elevate the images I create and still capture the natural energy of a moment. ...Utilizing additional lighting has helped me expand my abilities while maintaining a candid style.

Having these tools in my arsenal has also helped to attract more clients. I’m seen as resourceful, prepared, and flexible for any shooting situation. It’s helped my business grow just as much as my art.

- Raina, LA

kind words

“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”

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grab this free TRAINING

5 Steps to Get Big Results in your Photography Business!

Looking to create more money & turn your clients into raving fans and lifelong clients. These 5 Steps will help you get BIG results in your photo business right away. Grab a pen and an open mind and let's start creating your breakthrough year!

Get it Now →

the 50k blueprint is perfect for you if:

you have just started out and need a versatile system in place to create new client relationships and generate a solid revenue stream.

you are looking to diversify your income and could benefit from a proven revenue source and the ability to market it successfully.

and being limited by what you currently believe is possible for your business. you are ready to create a business that works for you.


no. 01

Get on the Waitlist 

We open the doors to The 50K Blueprint in late February and you'll get early bird bonuses if you sign up now. 

no. 02

Start with this free Mini Course

Download '5 Steps to get Big Results in your Photography Business' and get the momentum started!

no. 03

Ready for Huge Results?

Don't miss the next The 50K Blueprint Enrollment. Be the first to know when the course opens!

real success

why is this course different?

"We want every photographer to have the successful results we've had...

We have become leery of photographers selling courses when they have barely been in business long enough to understand what it takes to sustain long term growth.  Everyone can have a good year and teach what they learned.  But what makes us different is that we have been running a successful photo biz for decades. Our long term success is not by accident, it is by design. 

get ready!

and this is why we want to share it with you

"We created this course because we wish we had a blueprint when we were hustling.

We have spent the past decade tweaking and distilling this strategy down to a concrete process. And for the first time ever we are sharing with you.

The 50K Blueprint, outlines exactly how you can add this profit center to your business. 

"In this course, we’ll share our tried-and-true methods using this versatile 'one light' system to help explode your income.."

You will create an asset once that you get to use over and over again creating consistent, easy revenue in your business. You will have everything you need to add this to your business and move forward with confidence, ease and clarity. We keep things streamlined and simple going through it all one step at a time.


It's easier than you think.

But if you're anything like me, you might be a little nervous about taking your photo skills to the next level. You just want some proof that it can work for you.

Ha, ha. I can tell you stories. I avoided learning lighting for a longgggg time. It was so much easier being a 'natural light' photographer. This skill set was wildly out of my comfort zone, until Keith walked me through this easy one light set up. It changed my photography life by giving me the confidence I needed. And I have seen first hand how powerful this revenue stream has been in our business. A game changer. 

if I can do it, so can you.

“I used to be afraid of lighting. Literally terrified. I never imagined how much I could grow from mastering this set up. Now I can use it in my sleep. ”

— Melissa, Course Creator 

marketing strategy

 the cocktail party effect 

When you sign up for The 50K Blueprint, you'll also receive our never before released, high converting marketing strategies. Get your photography skills in front of the right people with our
Cocktail Party Effect Method. 
Trust me, your ideal clients are out there—waiting for you.

This isn’t about attracting just any client. This is about attracting a following of people who not only want to buy from you but will also become evangelists for your brand.
A $397 value—yours for FREE when you purchase The 50K Blueprint. 

Get on the Waitlist →

Understand the importance of investing in yourself - with high reward — both financially and creatively.

Fully confident with your mastery of the one light set up. Turning your clients into raving fans!

Have a clear actionable plan in place for scaling your business and taking things to the next level. 

Useful marketing strategies that create a money making photography machine.

Be sought after in your market because of your stunning photography, uniqueness + social proof

Be able to attract ideal clients, and create long term loyalty without stress or having to be too sales-y

Enroll Now →

1x week video based training for one month

Plan based on your learning style


Follow a proven roadmap

The 50k blueprint includes everything you need

The 50k blueprint  

 includes everything 

Your most profitable year is just a short course away! This blueprint is designed to bring to life the future of your business, leading to endless referrals and increased dollars. What will make you different is to rise above the noise of the other portrait photographers, the other wedding photographers, the lifestyle, branding and social photographers, the thousands of others that have a photography business.  Rome wasn't built in a day but upon conclusion of this course, you will have the foundation and skills to catapult you in front of the rest. What you do with that is up to you. But we're betting that this investment you have made in yourself will multiply 100x and we can't wait to see how you continue to grow!

you need

If you want this to be the year that you finally make some real money:

Commit to mastering a One Light set up.

Add a new profitable revenue stream to your business.

Attract your dream clients and work with them on projects that light you up.

Build a dream business that will ensure you're continued growth and more time to operate in your zone of genius.

Create business processes and marketing systems for added efficiency and profitability. 

Feel more balanced, and rested, and in alignment with what you're wanting to create for your life.

Enroll Now →

Get your money back if this isn't the right fit.

Try it for 15 days

We believe in The 50K Blueprint so much that we want you to try it and if it isn't the right fit for you - then we will give you your money back. But you have to send us an email to by day 15.

In the last 15 years, we have a created this additional revenue stream in the high six figures using this exact blue print. We have helped photographers like you generate sales and increase their bottom line just like us. So we are pretty darn sure this will work for you too!


money back guarantee


I'm busy, if I can't commit to your schedule, can I go at my own pace?

Absolutely. Once all 4 weeks are released, you can go at your own pace. Pick and choose when - maybe you want to binge all modules as soon as possible or take it in stride doing everything step by step, week by week. Whatever works for your learning style and your available time. Remember, you have lifetime access. Your journey is yours - but we are here to support you whatever journey works best. 

Is The 50K Blueprint right for me?

We offer a 100% money back guarantee. Try it for 15 days. We believe in The 50K Blueprint so much that we want you to try it and if it isn't the right fit for you - then we will give you your money back. The only catch? You have to send us an email to by day 15.

Do you offer payment plans.

What is the difference between the Course Only + the VIP option?

Who teaches The 50K Blueprint?

Absolutely. Our goal is to make this as easy as possible for you. We offer a pay in full option or a 4 month payment plan for the Course Only option. If you opt for the VIP Package then you can opt for a pay in full, 4 month or 6 month payment plan. This investment should pay for itself with literally one booking. 

The Course Only option has a ton of value. You will learn to use studio lighting and create a new product for your business. The Course Only will take you through this step by step giving everything you need. 

Limited to 100 students, The VIP option is a more personalized experience. This option gives you both a group support setting and access to both of us to further guide your learning and implementation.  In addition to the private Facebook group and weekly Q&A sessions, the big bonus is the 1:1 Private 30 Minute Strategy Session at end of the Course which will help you layout your own blueprint for your business.

Keith brings over 25 years of professional photography experience covering many diverse fields, including studio photography and its associated lighting. Keith has been a photographer for nearly 30 years, graduated photo school with the top portfolio and has won numerous awards in his career. In addition to the training he has provided in working environments to other photographers over the decades, Keith has been an instructor/mentor with “Kids in Focus” an amazing 501(c)3 in Phoenix, Arizona for 8 years teaching photography from scratch to children in difficult life circumstances. Changing both their lives and his.  He is currently teaching street photography workshops in Paris.

Melissa has been a multi passioned entrepreneur for close to 30 years. Getting her start in NYC, she has helped countless businesses over the years get off the ground, streamline and become profitable. Already involved in the operations side of Keith’s photography business, at 45 she followed her passion and went back to college to study photography. With Melissa joining the creative side of the business, the couple rebranded and became Keith & Melissa Photographers.  She continued to grow their business by incorporating strategies that led to higher profits and long term growth. They designed a business that worked for their lifestyle. Most recently Melissa has graduated as a life coach, specializing in business. 

Together they make a great pair, they bring together both shared and opposite strengths which has benefitted the growth of their photo business and helped them create the life they wanted.  They are currently living in the South of France with their teen daughters and their 4 rescue dogs. 

This      for you if:


you want a new skill as a photographer that you can monetize

YOu are ready to build a business you love without the hustle and stress

you're ready to attract more ideal clients and create more money in your business

It's probably        for you if...


You don't want a new revenue stream in your business

YOU'RE NOT WILLING TO learn a new skill

YOU'RE NOT ready to easily step out of your comfort zone with a step by step blueprint to help grow your business

get on the waitlist now


Explode your revenue by adding this proven portrait system to your photography business. Use this complete, step by step blueprint to create a new profitable income stream that will flood you with raving fans and scaled up profits.

Each lesson has corresponding PDFs - including cheat sheets, strategies that we have seen work best. Everything you need to set up on the backend plus tutorials that will walk you through with step by step instructions. And of course checklists for everything you need.

THE Features

The 50K Blueprint

Complete Step by Step Business set up 

Lighting Techniques

Gear Suggestions

'Cocktail Party Effect' Method for Revenue Goals and other Marketing Strategies

Pricing and Business Practices