|Books are the new internet. Mustaches are hip. The 1990’s are “vintage.” And analog is the new digital. The future is now. Er, the past future is now? Something like that.
Introducing the Fuji Instax Mini 25, Fujifilm Japan’s newest instant camera that’s just been released in the US.
You see, the Instax is a bit different than its predecessors. It prints credit card-sized photos on bold Fuji film, but retains a classic instant film look that everyone loves. We like to think of it as Polaroid’s little brother. A lively whipper snapper doing his own thing in a new age of instant film.
The slim Mini 25 (or Cheki 25, if you’re turning Japanese) is just as easy to use, but weighs half as much as the previous Instax Mini. Its new digital control screen has light and dark exposure settings, a landscape mode for distance shooting and a detachable closeup lens. There’s even a self shoot mirror for the avid portrait pursuer (you know who you are).
No USB cables, no memory cards, and no computer. Just a few basic chemical reactions that develop in the palm of your hand. He’s a little white wizard of when-ever-you-want-it-wallet-sized-love. (That looks great with your mustache.)